Guide
Wix vs a custom website
for Australian small business.
The honest comparison — including when Wix is genuinely the right answer, and when it quietly costs you jobs.
What Wix actually costs
Wix's business plans in Australia typically run $20–$50+ a month once you need a domain, no Wix ads, and basic marketing features. That's comparable to professional care — the difference isn't really price. It's everything else.
When Wix is the right call
Honestly: if your business is a hobby, a side project, or you just need an online business card and enjoy tinkering — use Wix. It's good at what it's for, and paying someone would be overkill.
Where DIY builders cost trades money
- Your time. A builder charging $90/hr who spends 30 hours wrestling a template has paid $2,700 for a worse result than a $489 build.
- Speed. Template sites carry code for every feature you don't use. Slow sites lose visitors before they see your work — and Google ranks them lower.
- Local search. Ranking for "carpenter Adelaide" needs structured pages, proper titles and real content — the parts DIY templates make hardest.
- The template look. Customers have seen that layout before. When you charge premium rates, a stock-looking site undercuts the quote.
- You're the maintenance department. Every update, every fix, every "why does it look broken on my phone" — that's your evening now.
The middle path most tradies actually want
A hand-built custom site — owned by you, built for your trade, maintained by someone else — at a price that isn't agency silly. That's precisely the gap our $489 + $89/mo build exists to fill: custom design without the $5,000 invoice, live within 7 days, updates included.
Not sure which you need?
Send us your current site (Wix or otherwise) and we'll record a free 5-minute video teardown — three specific things costing you jobs, no obligation either way.
Ready for the custom path?