Guide
How much do Google Ads
cost in Australia?
The two numbers that matter, typical ranges for trades, and how to work out what makes sense for your trade — without the agency fog.
Cost one: what Google charges per click
You pay Google only when someone clicks your ad. In Australia, clicks for trade and home-service searches typically land somewhere between $4 and $15, depending on the trade, suburb and season. Emergency and high-value work (think "emergency plumber" or "roof restoration") sits at the pricier end because the jobs are worth more; competitive industries like legal and insurance can run far higher again.
Cost two: management
Someone has to choose keywords, write ads, exclude junk clicks and tune it weekly. Agencies charge either a percentage of spend (usually 10–20%) or a flat fee. We charge a one-time $349 campaign setup, then a flat $699/month — your budget can grow without our fee growing with it.
What budget do you actually need?
Enough monthly budget to buy roughly 100+ clicks in your trade — under that, there isn't enough data to optimise against. At $6–$10 a click, that's why most Adelaide trades start around $800–$2,000/month in ad spend. Below ~$500 it's usually smarter to fix your website and Google Business Profile first.
Do the maths on your own numbers
Average job value, margin, budget — our free ad spend calculator turns them into estimated enquiries, cost per job and profit in about ten seconds. No email required.
The honest caveat
Every figure on this page is a typical range, not a promise — real costs depend on your trade, area, season, and how well your website converts clicks into calls. Anyone quoting exact results before seeing your account is guessing.
Want it managed properly?